Correcting intuitive predictions

The way you think about your products and services, your customers, your company, your competitors, your industry, and your brand is vital to your success as a marketer. 

However your perspective is constantly challenged by a history of assumptions, misperceptions, traditions, and politics. When you are trying to make a difference, it helps if you start by thinking differently.

The benefit of an outside perspective.

One of the hallmarks of creativity is the ability to see problems differently and, as a result, identify solutions others simply cannot see. Forming the right perspective makes the difference. We begin our process by building a mental framework around your marketing challenge. 

Our team takes a scientific, research-based, customer-centric approach to understanding and solving your marketing challenge. Our team of certified behavioral scientists and expert strategists conduct research into the human behavior of your customers and reference decades of applicable behavioral science studies. It’s how our team is quickly primed to collaborate with you in developing the mental framework that your marketing communication is built on. 

How we explore and discover

• Primary Research
• Secondary Research
• Ethnographic Research
• Interviews
• Focus Groups
• Intercept Studies
• Online Surveys

Our most popular studies

• Audience Mindset Study
  Primary Research Study to determine brand awareness, perception, and attitude among consumers. Includes research-backed persona definitions.
• Peer/Competitor Review & Market Evaluation
  Primary and Secondary Research Studies that includes a brand awareness, perception, and attitude survey, plus a brand positioning audit and market assessment.
  
• Creative Testing
  Primary Research Study that evaluates the effectiveness of creative based on the preferences and perceptions of customers and prospects.

Tune your mind and your brand will follow. 

We help align your ideas, opinions, insights, passions, relationships, and expertise with the goals and objectives you have for your business. In doing so, we help you build a stronger brand. And our team achieves this positive outcome without adding to your timelines or increasing your budgets.

We are entirely dependent on insights to produce creative solutions. And for years, we’ve had to develop those insights on our own. Time and budgets have been barriers for our clients when it came to providing us with relevant market research. So we learned to do it ourselves and to do it quickly and to do it affordably. Most of all, we learned to do it effectively.