An Outsourced Marketing Department Built for B2B Growth
Your Dedicated Team. Directed by Human Insight.
In a B2B landscape increasingly dominated by "set it and forget it" automation and bloated agency retainers, PositiveBrand offers a smarter approach. We don't just execute isolated campaigns; we operate as your dedicated, fully integrated marketing department. Our model is specifically engineered to provide the high-level strategic consulting your business needs, combined with an execution framework that protects your budget.
The PositiveBrand Advantage: How We Work
Stateside Strategy & Creative Leadership
Smart, Global Implementation
Every client partnership is guided by our US-based core team. We do not outsource your strategy, account management, or creative direction. When you collaborate with PositiveBrand, you work directly with seasoned industry veterans whose experience spans some of the world’s most renowned advertising networks, including DDB and The Marketing Arm. This ensures your brand is built on consumer-grade creative and high-touch, human-led collaboration.
We believe your marketing budget should be invested in growth, not agency overhead. To maximize the efficiency and scale of your campaigns, our core team partners with highly vetted global experts for technical execution, such as specific web development programming and SEM implementation. We direct the strategy and manage the technology; our trusted partners help us build it efficiently. You get the quality of a top-tier agency without the cost, complexity, or hiring burden of building an in-house team.
Grounded in Behavioral Science
B2B buyers are still human. True market momentum requires more than just platform mastery—it requires a deep understanding of how complex decisions are made.
Our team brings certified expertise in applied behavioral science, consumer psychology, and neuromarketing. Backed by rigorous training from Mindworx Academy, Ogilvy Consulting, and DDB University, we build brand foundations and integrated strategies that tap into the core motivations of your audience. We take the guesswork out of your marketing by letting human psychology and data-driven research guide every move, ensuring your message cuts through the noise.
The Leadership Team
We bridge the gap between deep audience research and award-winning creative execution. Our principals have spent over 20 years helping companies build stronger brands, bringing the strategic rigor of the world's largest ad agencies to growth-minded B2B businesses.
MIKE
HERONIME
HEDI YOUSEFI
LAURA
O'CONNOR
TERRY
HERONIME
President As a certified behavioral scientist, Mike brings scientific rigor to B2B marketing strategy. His decades of leadership experience help clients navigate complex sales cycles, applying consumer psychology and data-driven insights to achieve aggressive, measurable bottom-line growth.
Partner, Executive Creative Director Hedi brings consumer-grade creative power to the B2B landscape. An internationally recognized artist with two decades of experience, she translates complex business offerings into visually undeniable brand identities, ensuring your messaging doesn't just reach decision-makers—it resonates.
Account Director Laura is the driving force behind our human-led client partnerships. Acting as a strategic extension of your internal team, her marketing leadership ensures that every integrated campaign is actively managed, tightly connected, and fully aligned with your core B2B growth goals.
Account Director Terry bridges the gap between deep market research and daily campaign execution. A trained economist and certified platform expert, he ensures that every strategy is meticulously managed, turning complex data and market insights into clear, actionable paths for lead generation.
Stop Settling for Marketing Noise.
Get the brand strength, integrated strategy, and expert execution you need to grow—without the overhead of building an in-house department. Whether you are ready to map out a comprehensive growth plan with our core team or just want to stay sharp on B2B strategy, we are here to help. Tell us a little about your goals.