An Outsourced Marketing Department Built for B2B Growth
Your Dedicated Team. Directed by Human Insight.
In a B2B landscape increasingly dominated by "set it and forget it" automation and bloated agency retainers, PositiveBrand offers a smarter approach. We don't just execute isolated campaigns; we operate as your dedicated, fully integrated marketing department. Our model is specifically engineered to provide the high-level strategic consulting your business needs, combined with an execution framework that protects your budget.
What an outsourced marketing department includes
PositiveBrand brings together the leadership and hands-on skills a B2B company needs to turn priorities into coordinated work. The mix is tailored, but may include:
Marketing leadership
Priorities, decisions, budget focus, and accountability
Strategy
Audience, positioning, offers, go-to-market direction, and plans
Creative and content
Brand expression, campaigns, sales tools, and useful content
Digital and demand generation
Website, search, media, lead-generation, and conversion support
Reporting
What to measure, what to learn, and where to adjust
Specialists
Focused expertise when the program needs it
Grounded in Behavioral Science
B2B buyers are still human. True market momentum requires more than just platform mastery—it requires a deep understanding of how complex decisions are made.
Our team brings certified expertise in applied behavioral science, consumer psychology, and neuromarketing. Backed by rigorous training from Mindworx Academy, Ogilvy Consulting, and DDB University, we build brand foundations and integrated strategies that tap into the core motivations of your audience. We take the guesswork out of your marketing by letting human psychology and data-driven research guide every move, ensuring your message cuts through the noise.
The Leadership Team
We bridge the gap between deep audience research and award-winning creative execution. Our principals have spent over 20 years helping companies build stronger brands, bringing the strategic rigor of the world's largest ad agencies to growth-minded B2B businesses.
MIKE
HERONIME
HEDI YOUSEFI
LAURA
O'CONNOR
TERRY
HERONIME
President As a certified behavioral scientist, Mike brings scientific rigor to B2B marketing strategy. His decades of leadership experience help clients navigate complex sales cycles, applying consumer psychology and data-driven insights to achieve aggressive, measurable bottom-line growth.
Partner, Executive Creative Director Hedi brings consumer-grade creative power to the B2B landscape. An internationally recognized artist with two decades of experience, she translates complex business offerings into visually undeniable brand identities, ensuring your messaging doesn't just reach decision-makers—it resonates.
Account Director Laura is the driving force behind our human-led client partnerships. Acting as a strategic extension of your internal team, her marketing leadership ensures that every integrated campaign is actively managed, tightly connected, and fully aligned with your core B2B growth goals.
Account Director Terry bridges the gap between deep market research and daily campaign execution. A trained economist and certified platform expert, he ensures that every strategy is meticulously managed, turning complex data and market insights into clear, actionable paths for lead generation.
How the partnership works
The model is designed for close collaboration. PositiveBrand works with the client team to set priorities, define responsibilities, keep work moving, and make the decisions that connect marketing to business growth.
It can be a strong fit when a company needs more senior direction and execution capacity than one hire can provide. It is less useful when the business only needs a single isolated deliverable with no need for ongoing ownership or integration.
Proof of the model in action
Explore the source case studies for PelviX, CloudKey, BelWave, and Blatchford to see how PositiveBrand has supported clients as a dedicated or closely integrated marketing partner.