Better ideas
come from better insights
Since 2004, PositiveBrand has been dedicated to uncovering what truly matters: understanding your customer. What drives their choices? What shapes their behaviors? We believe that meaningful insights lead to impactful decisions—and ultimately, successful strategies.
Our research capabilities span a wide range of needs, from audience studies and competitive analysis to market feasibility, pricing models, and more. By combining primary and secondary research, we uncover the data that matters most, helping you navigate complex challenges and seize new opportunities.
For brands looking to refine their identity or direction, our Brand Discovery and Workshops provide collaborative spaces to define strategy and goals. And because great strategy is only as good as its execution, our creative experts bring these insights to life through marketing materials that engage, inspire, and connect with your audience.
Whether you’re seeking clarity, deeper insights, or creative solutions grounded in research, PositiveBrand is your partner for success.
Your team of talented strategists,
creatives, and research specialists.
Why our clients choose us.
There’s a charming photo montage of six garages that’s common to see on LinkedIn and Facebook. Under each garage is the name of a well-known company: Apple, Google, Amazon, Harley, Disney, and Mattel. It points to the fact that each of these businesses started in someone’s garage. Small is just a state of mind. Consider some of our big results:
- 100 blood donations daily for regional blood bank
- 80K dollars in donations for local nonprofit organization
- 2.5M subscribers acquired for CPG beverage brand
- 100% year over year increase in revenue for nonprofit organization
- 85% conversion rate for SaaS e-business
- 1000% week over week increase in loans for online bank
- 36% call volume increase for regional hospital
- 39% increase in loan applications for online auto lender
- 2.2M dollars in donations for nonprofit organization
- 235% increase in sales leads for American manufacturer
- 50% conversion rate for military recruiter
Small is good. The Big Gulp has lost its charm. People see through offers like Double-Size, Jumbo, and Maxi. Overindulgence has reached the tipping point. Being big for the sake of being big isn’t fooling any one today. And it’s especially not fooling savvy marketers. That’s why they are regularly turning to small agencies like PositiveBrand to help them accomplish big things. After all the oversized marketing promises, they’ve learned something important—being big isn’t the same thing as being smart.
With more than 20 years helping companies build stronger brands, PositiveBrand is considered a true industry expert.
We learned from the best. Our agency principles spent years working for the largest ad agencies in the world. Companies like DDB, The Marketing Arm, and Bozell. Working on some of the largest brands in the world like Pepsi, American Airlines, ExxonMobil, Xbox, Budweiser, Goodyear, Nintendo, and Subaru.
Since 2004, we focused our experience on developing our highly effective approach to branding grounded in market research and audience insights.
At PositiveBrand, we believe branding is more than just a logo or a tagline—it’s the essence of how your organization is perceived, understood, and valued. A strong brand is built on deep insights, aligning who you are with what your audience needs and expects.
Branding is about clarity, differentiation, and connection. It’s a promise you make and a story you tell. We approach branding as a strategic process rooted in research and creativity, ensuring that every touchpoint resonates with your audience and reflects your purpose.
In our view, the most successful brands aren’t just seen—they’re felt. They create trust, inspire loyalty, and drive meaningful action. That’s why our approach combines strategy and creativity, delivering brands that are not only visually striking but deeply impactful.
At PositiveBrand, we bridge the gap between research and creativity, offering a unique approach that sets us apart. We’re not just a research agency, and we’re not just a creative agency—we’re both.
Our research is enriched by our creative perspective, allowing us to uncover deeper insights that inspire actionable strategies. At the same time, our creative work is grounded in data and audience insights, ensuring every idea resonates and delivers results.
Unlike traditional creative teams that rely on subjective opinions, we let the market and audience guide us. This fusion of research and creativity means our work isn’t just imaginative—it’s impactful.