Creative solutions

There’s an art to market research and a science to creative solutions. At Positive Brand, we’ve spent years perfecting our creative solutions by developing a scientific approach to solving marketing challenges. 

As a result, we have a process that produces better insights which produce better ideas. And better ideas lead to better results. What could be better than that? 

Exceptional planning

We spent years in a tug-of-war with clients, asking them for research and insights to help inform our creative solutions. Usually these requests were met with apologies from the client. “We’ve never done that.” “Research is expensive.” “We don’t have the time for that step.” 

Those explanations made no difference to us. We needed insights so we developed our own research techniques in-house — the kind of techniques that can be implemented quickly so we get the insights we need to point us in the right creative direction.

Brilliant Execution

When we present creative solutions, clients always ask us “which is our favorite.” And that’s part of the problem. People tend to decide what creative solution to implement based on their feelings rather than their insights. 

Today, when we develop creative options, we conduct a simple survey with unbiased consumers that meet the target audience’s demographics. This process generates both quantitative results in terms of points and rankings of each option as well as qualitative results by fielding answers to open ended questions.

Find examples of our creative solutions here in our Case Studies.