About this Case Study

This case study provides an example for organizations in the charitable and non-profit sector seeking to enhance donor engagement and clarify operational perceptions. If you are responsible for donor communications or brand strategy, this case study is for you. It focuses on understanding public attitudes toward operational models and breaking the cycle of poverty.

Summary

Opportunity International Canada, a leading non-profit organization focused on financial inclusion and poverty alleviation, partnered with PositiveBrand to conduct a survey aimed at understanding donor preferences and perceptions. The results revealed key insights about operational trust and donor priorities, helping the organization refine its messaging and strategy.

Here’s the Challenge

Opportunity International Canada faced the challenge of aligning its messaging with donor expectations, particularly regarding operational transparency and program effectiveness. The organization sought to assess donor attitudes toward operational models, including partnerships and outsourcing.

Here’s the Idea

PositiveBrand designed a targeted survey to gather insights on multiple subjects, including:

• Q12: Donor comfort levels with operational outsourcing and partnerships.

Here’s the Execution

The survey provided valuable findings:

• Q12: 24.64% of respondents were comfortable with organizations outsourcing help and partnering with others to achieve charitable goals, while 22.22% preferred volunteering directly. However, 20.77% valued charities with their own infrastructure and staff.

These results highlighted the importance of aligning operational transparency with donor values.