d otFIT has made it their mission to save the world through fitness. From the start, dotFIT science nutrition products have been sold exclusively through fitness centers to gym members by trainers. In their quest to reach more people, dotFIT developed a new science nutrition product. One that would be available to everybody in and…

F ounded in 2003, XpresSpa is the industry-leading luxury travel spa business, now serving over 1 million travelers yearly at over 50 airport locations. XpresSpa offers massage, mani/pedi, plus wellness products to airline travelers. In November and December of 2022, we conducted a Prospective Customer Mindset Study for XpresSpa. They sought to better understand the attitudes…

T he global pandemic has had a drastic effect on gyms and fitness centers. Virtually overnight, people quit going to indoor spaces where they would be too close to others and feel challenged to practice social distancing. For Balance Gym, a gym with all four of their locations in downtown DC, it was hit even…

S pacejunk is a New York City based music company that creates live music experiences with curated content in an exhibition format. They turned to us to craft their brand image and develop their first marketing campaign.  Research and Insights We turned to vinyl for our inspiration and scoured the racks of every record…

M y Joy Yoga is the first true virtual yoga studio of its kind. They provide time challenged yoga students with online and mobile access to live yoga classes and on-demand instructional content. My Joy Yoga’s marketing leadership had previous experience with Positive Brand, working on health and wellness brands that included United Regional, Good…

F or more than 120 years, American Locker has been committed to providing innovative security solutions for their customers. And even though everyone recognizes their iconic orange keys and their coin-operated lockers, most people don’t recognize the brand responsible for inventing the industry. We’ve changed that. Research and Insights To help American Locker regain…

S taying relevant for a familiar brand can be a big challenge. Based on our experience with keeping storied  brands like Pabst Blue Ribbon, American Airlines and Subaru relevant, The Marketing Arm recruited Positive Brand to apply that experience to the challenges facing their client Goodyear.  Research and Insights When TMA turned to us…

B ecause of our past experience creating music driven promotions that feature indie bands and artists for brands like Pepsi and Amp Energy Drinks, The Marketing Arm recruited us to help launch the Pabst Sound Society for their client, Pabst Blue Ribbon. We accepted that challenge — to disrupt 21 to 25 year-old shoppers in…

A lthough Blatchford’s history with helping amputees regain their mobility dates back to 1890 when they were first founded, our involvement with their brand is a little more recent. In 2021, Positive Brand was selected as Blatchford’s agency of record based on our scientific approach to creative solutions and our years of experience with health…

S alam Forever is on a mission to celebrate cultural diversity by helping immigrants and the next generation share the inspiring, artistic culture of their homelands. Positive Brand has been with Salam Forever from the very beginning, helping them shape this mission into an online business. By using our network of artists and designers around…