T

he origins of this story date back to 2004 when Chris Martin became one of Positive Brand’s first clients. At the time, Chris was leading the charge at Axiom Energy. Our time with Axiom left a lasting impression on Chris. An impression that lasted 17 years. In 2021, now the Marketing Director for Global IP Networks, Chris called on Positive Brand again because he was looking for a “new creative approach.” And that was just the beginning. 

Research and Insights

As with most new clients, we began our mission to define a new creative approach by conducting our Brand Discovery. Before planning our creative approach, it was necessary to gain insights into Global IP Networks’ customers, competitors, and market position. With our primary and secondary research in hand, we held a Brand Workshop with Global IP Networks, brand stakeholders. Altogether, these insights became our catalyst for creative. 

Creative Solution

We learned something essential from the IT experts at Global IP Networks and from the IT experts that they serve as their customers. Networks run on technology but it’s actually people that make them run. And the people at Global IP Networks are distinctly resilient and completely committed to their customers. “Tenacious Technology” was born. Now their brand story is always about the tenacious experts behind the technology that “keeps your net working.”