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Positive Brand uses primary research to understand the mindset of your customer.

2 reasons for failure

T hese are the 2 most common reasons marketing programs fail:   1) Poor planning and 2) weak execution It points to WHERE marketing programs fail but it doesn’t explain WHY.  You have to understand WHY if you want to solve these problems.  Why Marketing Programs Fail 1) Poor Planning Let’s face it. Everyone…
Beware of the know-it-alls.

Beware the know-it-alls

T he worse part of the advertising business is not the unrealistic deadlines, the late hours, or the uneven pay. It’s having to deal with all the know-it-alls. They ruin everything. You’ve heard the old proverb: “The wise man remains silent while others consider him a fool. The fool opens his mouth and removes all…
Positive Brand is the small agency with big ideas.

Small is the new huge

S mall is good. The Big Gulp has lost its charm. People see through offers like Double-Size, Jumbo, and Maxi. Overindulgence has reached the tipping point. Being big for the sake of being big isn’t fooling any one today. And it’s especially not fooling savvy marketers. That’s why they are regularly turning to small agencies…

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