I n an era of radical visibility, companies are under the spotlight like never before as they struggle for competitive advantage. Technology and media have given individuals unprecedented power to find support for their opinions and beliefs. In this connected society, consumers aren’t just making decisions based on the principles of product selection or price.…

B latchford is a company that has been helping amputees since the late 19th century. For over a century, they’ve manufactured innovative prosthetics and have been at the forefront of pioneering change in the industry. Their microprocessor knees, their lightweight and durable designs, and their full limbic system, Linx, are all innovations that they’ve brought…

9 BILLION items of clothing are estimated to be sitting in closets unworn and ready for a new home. Madewell doesn’t just make jeans. They also don’t just make clothing. They make a difference in the world and strive to do well. They’re a company dedicated to making positive change and it’s a large part…

M ental health isn’t the easiest subject for people. There’s a lot of barriers on the road to recovery, and so much of it starts at the beginning. Issues can pop-up early on in our lives and go left untreated for so long. Stem4 was founded with this exact issue in mind. The non-profit saw…

"H ey, Weird-o’s!” comes over the speakers in a voice that conveys an air of superiority and smugness at your presence. It’s a borderline warning that you’ve resigned yourself to a bizarre ritual, put on by the most dedicated film nerds. As an audience member, you’re a degenerate surrounded by degenerates in a theater experience…

W here does a great brand find its strength? Most great brands are built over time. Through consistency. And repetition. Sony. Harley Davidson. Levis. Xerox. These are great brands that were built this way, over time, through consistency and repetition. Repeatedly explaining to consumers what they stand for and why they are of value is…

S o, you have a business that needs more customers. And you have an idea for a marketing campaign that should help bring in those customers.  You can see this marketing campaign idea fully formed in your mind’s eye. It looks good. So you put things in motion to take your idea and put it…

T hese are the 2 most common reasons marketing programs fail:   1) Poor planning and 2) weak execution It points to WHERE marketing programs fail but it doesn’t explain WHY.  You have to understand WHY if you want to solve these problems.  Why Marketing Programs Fail 1) Poor Planning Let’s face it. Everyone…

D ata-driven direct response marketing has become increasingly popular in this digital age. But its value to marketers comes from a bias built on a mountain of assumptions and misperceptions.  Before we get bogged down by the incendiary nature of that last statement, let’s instead start addressing this subject by jumping to the end of…

T he worse part of the advertising business is not the unrealistic deadlines, the late hours, or the uneven pay. It’s having to deal with all the know-it-alls. They ruin everything. You’ve heard the old proverb: “The wise man remains silent while others consider him a fool. The fool opens his mouth and removes all…