W here does a great brand find its strength? Most great brands are built over time. Through consistency. And repetition. Sony. Harley Davidson. Levis. Xerox. These are great brands that were built this way, over time, through consistency and repetition. Repeatedly explaining to consumers what they stand for and why they are of value is…

S o, you have a business that needs more customers. And you have an idea for a marketing campaign that should help bring in those customers.  You can see this marketing campaign idea fully formed in your mind’s eye. It looks good. So you put things in motion to take your idea and put it…