S taying relevant for a familiar brand can be a big challenge. Based on our experience with keeping storied  brands like Pabst Blue Ribbon, American Airlines and Subaru relevant, The Marketing Arm recruited PositiveBrand to apply that experience to the challenges facing their client Goodyear.  Research and Insights When TMA turned to us for…

About this Case Study This case study provides an example for brands in the nutrition and wellness sectors exploring product development opportunities in specific markets. If you are involved in product strategy or marketing in the health and nutrition space, this case study is for you. It focuses on consumer preferences in San Francisco, New…

M y Joy Yoga is the first true virtual yoga studio of its kind. They provide time challenged yoga students with online and mobile access to live yoga classes and on-demand instructional content. My Joy Yoga’s marketing leadership had previous experience with PositiveBrand, working on health and wellness brands that included United Regional, Good Days,…

B ecause of our past experience creating music driven promotions that feature indie bands and artists for brands like Pepsi and Amp Energy Drinks, The Marketing Arm recruited us to help launch the Pabst Sound Society for their client, Pabst Blue Ribbon. We accepted that challenge — to disrupt 21 to 25 year-old shoppers in…

About this Case Study This case study provides an example for wellness and nutrition brands looking to develop products tailored to fitness professionals’ needs. If you are in the fitness or nutrition industry, responsible for product development or marketing, this case study is for you. It focuses on understanding the preferences of fitness professionals for…

About this Case Study This case study provides an example for technology companies seeking to rebrand or refine their market positioning. If you are in the technology sector, responsible for branding or product development, this case study is for you. This case study focused on identifying brand trust factors, evaluating service priorities, and aligning branding…

About this Case Study  This case study provides an example for organizations exploring market opportunities for secondary service offerings. If you are in the home services industry seeking to evaluate interest in expanding your services, this case study is for you. This case study focused on evaluating consumer attitudes and interest in plumbing services, providing…

F or more than 120 years, American Locker has been committed to providing innovative security solutions for their customers. And even though everyone recognizes their iconic orange keys and their coin-operated lockers, most people don’t recognize the brand responsible for inventing the industry. We’ve changed that. Research and Insights To help American Locker regain…

About this Case Study This case study provides an example for fitness organizations seeking to rebrand and attract new members. If you are in the fitness, wellness, or health club industry responsible for membership growth or marketing strategies, this case study is for you. It focuses on understanding the barriers and motivations of non-members to…

About this Case Study This case study provides an example for healthcare organizations seeking to align their products and services with the expertise and needs of medical professionals. If you are in the healthcare or medical device sector, this case study is for you. This case study focused on evaluating medical professionals’ awareness of pelvic…