"H
ey, Weird-o’s!” comes over the speakers in a voice that conveys an air of superiority and smugness at your presence. It’s a borderline warning that you’ve resigned yourself to a bizarre ritual, put on by the most dedicated film nerds. As an audience member, you’re a degenerate surrounded by degenerates in a theater experience…
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pacejunk is a New York City based music company that creates live music experiences with curated content in an exhibition format. They turned to us to craft their brand image and develop their first marketing campaign.
Research and Insights
We turned to vinyl for our inspiration and scoured the racks of every record…
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y Joy Yoga is the first true virtual yoga studio of its kind. They provide time challenged yoga students with online and mobile access to live yoga classes and on-demand instructional content. My Joy Yoga’s marketing leadership had previous experience with Positive Brand, working on health and wellness brands that included United Regional, Good…
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or more than 120 years, American Locker has been committed to providing innovative security solutions for their customers. And even though everyone recognizes their iconic orange keys and their coin-operated lockers, most people don’t recognize the brand responsible for inventing the industry. We’ve changed that.
Research and Insights
To help American Locker regain…
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taying relevant for a familiar brand can be a big challenge. Based on our experience with keeping storied brands like Pabst Blue Ribbon, American Airlines and Subaru relevant, The Marketing Arm recruited Positive Brand to apply that experience to the challenges facing their client Goodyear.
Research and Insights
When TMA turned to us…