S alam Forever is on a mission to celebrate cultural diversity by helping immigrants and the next generation share the inspiring, artistic culture of their homelands. PositiveBrand has been with Salam Forever from the very beginning, helping them shape this mission into an online business. By using our network of artists and designers around the…

About this Case Study This case study provides an example for organizations in the charitable and non-profit sector seeking to enhance donor engagement and clarify operational perceptions. If you are responsible for donor communications or brand strategy, this case study is for you. It focuses on understanding public attitudes toward operational models and breaking the…

A lthough Blatchford’s history with helping amputees regain their mobility dates back to 1890 when they were first founded, our involvement with their brand is a little more recent. In 2021, PositiveBrand was selected as Blatchford’s agency of record based on our scientific approach to creative solutions and our years of experience with health care…

About this Case Study This case study provides an example for non-profit organizations seeking to refine their brand strategy and strengthen donor relationships. If you are in the non-profit sector with a focus on donor engagement or brand management, this case study is for you. This case study focused on evaluating the effectiveness of North…

About this Case Study This case study provides an example for non-profit organizations seeking to refine their brand strategy and strengthen donor relationships. If you are in the non-profit sector with a focus on donor engagement or brand management, this case study is for you. This case study focused on understanding donor attitudes and awareness…

S pacejunk is a New York City based music company that creates live music experiences with curated content in an exhibition format. They turned to us to craft their brand image and develop their first marketing campaign.  Research and Insights We turned to vinyl for our inspiration and scoured the racks of every record…

About this Case Study This case study provides an example for non-profit organizations seeking to streamline branding and consolidate messaging. If you are in the non-profit sector, responsible for donor engagement or membership growth, this case study is for you. It focuses on uncovering donor and member motivations to inform a unified creative strategy. Summary…

About this Case Study This case study provides an example for organizations in the religious and travel sectors seeking to understand consumer preferences and strengthen their offerings. If you are involved in faith-based travel or pilgrimage programs, this case study is for you. This case study focused on evaluating interest, awareness, and preferences for Catholic…

F ounded in 2003, XpresSpa is the industry-leading luxury travel spa business, now serving over 1 million travelers yearly at over 50 airport locations. XpresSpa offers massage, mani/pedi, plus wellness products to airline travelers. In November and December of 2022, we conducted a Prospective Customer Mindset Study for XpresSpa. They sought to better understand the attitudes…

About this Case Study This case study provides an example for non-profit organizations seeking to refine their brand strategy and strengthen donor relationships. If you are in the non-profit sector with a focus on donor engagement or brand management, this case study is for you. This case study focused on identifying donor motivations, addressing donation…