d otFIT has made it their mission to save the world through fitness. From the start, dotFIT science nutrition products have been sold exclusively through fitness centers to gym members by trainers. In their quest to reach more people, dotFIT developed a new science nutrition product. One that would be available to everybody in and…

F ounded in 2003, XpresSpa is the industry-leading luxury travel spa business, now serving over 1 million travelers yearly at over 50 airport locations. XpresSpa offers massage, mani/pedi, plus wellness products to airline travelers. In November and December of 2022, we conducted a Prospective Customer Mindset Study for XpresSpa. They sought to better understand the attitudes…

T he global pandemic has had a drastic effect on gyms and fitness centers. Virtually overnight, people quit going to indoor spaces where they would be too close to others and feel challenged to practice social distancing. For Balance Gym, a gym with all four of their locations in downtown DC, it was hit even…

S pacejunk is a New York City based music company that creates live music experiences with curated content in an exhibition format. They turned to us to craft their brand image and develop their first marketing campaign.  Research and Insights We turned to vinyl for our inspiration and scoured the racks of every record…

M y Joy Yoga is the first true virtual yoga studio of its kind. They provide time challenged yoga students with online and mobile access to live yoga classes and on-demand instructional content. My Joy Yoga’s marketing leadership had previous experience with Positive Brand, working on health and wellness brands that included United Regional, Good…